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Research Papers, Reports
From Celluloid to Cyberspace:
The Media Arts and the Changing Arts World
by
Kevin F. McCarthy
Elizabeth Heneghan Ondaatje Rand
Current knowledge of the operation of the arts world and its underlying dynamics is limited, especially with regard to the media arts — art that is produced using or combining film, video, and computers. The authors examine the organizational features of the media arts, placing them in the context of the broader arts environment and identifying the major challenges they face. They take a structural point of view, discussing audiences, media artists as a group, arts organizations, and funding for the media arts.
To access the full report: http://www.rand.org/publications/MR/MR1552/
Examining Change in the Support System for Artists
by
Louisa McCall
Researcher & Writer
LEF Foundation/New England Region
December 2001
That young artists are entering a new world is a given. The transformative forces of globalization, rapid social change and pluralism, the information economy, the collapse of time and space in communication, and new technologies characterize this world. Artists must now operate in an environment of extraordinary scale, the result of a rampant corporatism of culture that both concentrates wealth and power and, at the same time, provides access to an infinitely expanding public. Funders need to consider their support in relation to the scale of the environment in which artists now operate. Funders must radically shift their approach to supporting arts and culture from conventional philanthropy to one of creative investment.
For more information, visit http://www.LEF-foundation.org. To request copies of the paper, contact Louisa@LEF-foundation.org or 617-491-5333.
"The Future of ‘Independent' Media"
by
New Capitalist™
This white paper leverages over 18 months of primary and secondary research of the film and print media industries. New Capitalist™ examines recent trends within the media industry in terms of ownership, participation, and content. Recognizing the current monopolistic structures, the paper offers alternatives for promoting meaningful content to broad audiences within the United States and beyond. The white paper highlights that "while documentaries, cultural, and critical materials are being marginalized as ‘independent' or ‘progressive,' there is an opportunity to infuse traditional capitalist structures with progressive politics and voice." One opportunity to address this is through the promotion of Mission-Driven Media.
Utilizing survey results of over 200 senior media executives, New Capitalist™ provides a qualitative review of mission-driven media, including its strengths, weaknesses, opportunities, and threats. In addition, a special profile of ethnic media — one of the larger segments of mission-driven media — is presented looking at the financial challenges and successes of this marginalized community. It concludes with five (5) engagement options that seek to enhance the sustainability of mission-driven media. These options include the support of media advocacy and policy changes, coupled with capacity building and the use of alternative marketing and distribution models. Finally, New Capitalist™ outlines a hybrid investment strategy with respect to philanthropic and equity investments within the industry.
The white paper was presented at "Investing in Media that Matters" at Sundance in January of 2003 and can be found at www.newcapitalist.com. For more information, contact Melissa Bradley at (212) 252-4302 or at melissa@newcapitalist.com.
Resources available from the Kaiser Family Foundation
All publications are free of charge online at www.kff.org or by calling the Foundation's publications request line at 800-656-4533.
The Impact of TV's Health Content: A Case Study of ER Viewers
Publication #3230. This report summarizes a series of surveys of viewers of the popular TV show ER, and documents increased awareness about several specific health issues after those topics were addressed on the show, including emergency contraception and the sexually transmitted disease HPV. The surveys also indicate that viewers use information from the show to make decisions about their own health care.
As Seen on TV: Health Policy Issues in TV's Medical Dramas
Publication #3232. This content analysis documents how various health policy issues such as managed care, HMOs, and the uninsured are portrayed on TV.
Shouting To Be Heard: Public Service Advertising in a New Media Age
Publication #3152. This study documents the amount of time dedicated to public service advertising on television today, the time of day PSAs air, and the topics that are covered. The study also reports on the use of paid public service campaigns and on the results of a survey of public service directors from local TV stations around the country.
Sex on TV2
Publication #3089. This content analysis documents the amount and nature of sexual content on television, with a special focus on safer sex messages.
The New Media, Globalization, and the Democratic Ideal:
A Report on the Coudert Institute Roundtable Discussion
with Newton N. Minow
April 2002
by
Marcy Murninghan
Rapporteur
Working Paper 03-01, Spring 2003
This Working Paper is based on a series of roundtable discussions with Newton N. Minow, legendary proponent of the notion that ideas count and that the battle for the nation's mind is perhaps the most important one worth waging. Minow, former chair of the FCC during the Kennedy Administration, has served as both director and chair of PBS, the RAND Corporation, and the Carnegie Corporation of New York. He was a board member of CBS and the Tribune Company, and is a life trustee of Notre Dame and Northwestern Universities. Minow is currently the Annenberg Professor of Communications Law and Policy at Northwestern University.
Sponsored by the Coudert Institute in April, 2002, Minow provided his insights on practical steps that can be taken to encourage lifelong learning and world order, using the tools of public broadcasting and the "new media", comprising both entertainment and journalism to do so. Joining Minow were prominent leaders in the worlds of entertainment and the arts; journalism and public broadcasting; business; education; philanthropy; health care; and public service. A special guest was Ervin Duggan, former PBS President. Other attendees included entertainment impresario Robert Nederlander; corporate governance expert Robert A.G. Monks; business pioneer Muriel Siebert; former Wall Street Journal publisher and editor Warren Phillips; Dr. William Ronan, close associate of Nelson Rockefeller and former chair of the New York Port Authority; Edwina Sandys and Richard Kaplan, philanthropists; and Dale Coudert, co-founder of the Coudert Institute, activist, and former director of the First Women's Bank in New York.
The Working Paper provides a summary analysis of these discussions and the key themes and policy recommendations that emerged:
- Build an Educated and Engaged Citizenry: America must regain her stature in the cultivation of an informed and educated citizenry that sustains freedom and democracy, thus keeping faith with our democratic ideals. This means we must direct our investments – public and private, financial and non-financial – to lifelong education and learning. We must also see the relationship between public education and national security, because an educated people is better able to combat tyranny – be it domestic or foreign – of minds, politics, or hearts.
- Raise Democracy's Voices: We must rededicate ourselves to the unfinished project of building a better world, with liberty and justice for all. Doing this involves an appreciation for the connections between domestic politics and international relations, and relies on the process of cultural diffusion in order to raise democracy's voices — part of a whole-tone scale that gives expression to the yearnings of people everywhere, for peace and prosperity. A special challenge is to do so while respecting those societies that may not share our political values, even as they exhibit other qualities compatible with liberal principles and practices.
- Form Alliances & Networks: Working with other global partners – nongovernmental, business, and public – we must create the space for others to find their voice, too. We must continue to draw upon the values, practices, and institutions of the liberal tradition, as well as the abundant creative energy and communication technologies possessed throughout the world, to combat the combustible forces of oppression, hatred, ignorance, and fear. Individuals and institutions involved with the media, particularly entertainment and journalism, are a good place to start, because they already know, as Dean Rusk once said, that one of the best ways of persuading others is with your ears — by listening to them.
- Know Our Place: Furthermore, in communicating and collaborating with others who share similar values and principles, we can avoid making matters worse by not acting as if to be an American is the only way of life worth living. Our patriotism needs to be grounded in our allegiance to the idea of democracy and liberalism — ideas that are ancient and have withstood the test of time. But these ideas are made real by our behavior, both individual and institutional. We must recognize that we need to strike a balance between being overbearing or isolationist, and forge relationships based on commonalities — the shared sense of being human. In doing this, we remain strong and are better able to lead.
The Coudert Institute
163 Seminole Avenue
Palm Beach, Florida 33480
(561) 659-9752
www.coudertinstitute.com
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